Hi.
I’m Yvette — experiential design leader, storyteller, strategist, and believer that everything we experience is by design.
For nearly 30 years, I’ve helped shape branded environments, immersive experiences, and human-centered spaces for clients across healthcare, hospitality, workplace, education, civic, sports, and mixed-use environments. My work focuses on translating identity, emotion, and culture into physical experiences that connect people to place in meaningful ways.
I believe the most memorable environments do more than communicate information — they create feeling. Through storytelling, spatial strategy, environmental graphics, digital integration, and immersive experience design, I work to create places that feel intuitive, emotionally resonant, and deeply human.
Currently, I serve as Principal of Branded Environments at Perkins&Will, where I lead multidisciplinary teams in developing large-scale experiential environments, wayfinding systems, innovation centers, and branded spatial experiences across national and international markets.
At the core of my work is a simple belief: every interaction, every material, every moment contributes to how a place is understood and remembered. That’s the power of design.
Skills
I am creative, flexible, curious, efficient, friendly, proactive, collaborative, reliable and driven.
Proficient in Adobe Creative Suite - InDesign, Illustrator, Photoshop, Lightroom. Microsoft Office Suite - Excel, Word, PowerPoint. Apple Keynote, Pages. Web design - Squarespace, WordPress. DSLR Photography.
Collaboration Apps - Miro, Hive, Slack, Asana, Teams, Zoom
Volunteer & Industry Affiliations
House Corporation Director
Northwestern University, Alpha Delta Pi
Member
SEGD
CV
Principal
Perkins&Will
2023 to present
Design Director
Forcade
Jan 2021 to 2023
Partner
Connect_CX
May 2017 to 2022
Design Manager
Forcade
Aug 2014 to Jan 2021
Senior Designer
Forcade
Jan 2004 to Aug 2014
Photographer
yffoto
May 2004 to present
Designer
Forcade
Jan 1999 to Jan 2004
Associate Designer
Forcade
Jun 1995 to Jan 1999
EXPERTISE
Experiential Design
Spatial Storytelling
Human-Centered Environments
Branded Experiences
Wayfinding & Environmental Systems
EDUCATION
BFA Interior Design
University of Kansas
Design Philosophies
Istituto Europeo di Design
LEED GA